When chatting over coffee with your bestie, talking about the upcoming college cultural fest or the wedding to attend of your colleague, the first thing that comes to mind “what shall I wear?” Keeping in mind the tones and the mood of the occasion, it says “ethnic only”, and why not? An event so joyful and colourful as a college cultural festival or a big fat Indian wedding, dressing ethnically chic is how you should roll!
Say hello to RAW MANGO!
Your search for the proverbial needle in the haystack of ethnic brands comes to a stop here! The power-packed and eye-catching designs that prevail the genre of “ethnic” and “Indo-western” textiles making it hard to stand out in a crowd, Raw Mango is simply a breath of fresh air in the genre of ethnic traditional wear. One of the biggest silver lining to the classy, chic, modern yet being-close-to-the roots dressing – Raw Mango ladies, is the answer.
Why Raw Mango?
Why Raw Mango?” you may ask.
A relatively new brand (approximately 5-year-old!), this Delhi-based on designing contemporary Indian hand woven textiles using traditional methods for the fashion sensible society, Raw Mango is your answer to looking well put-together and sophisticated every single time. Infusing and amalgamating with the ever green themes of illustrious clothes through the Indian sub-continent, while employing and celebrating the major and enjoyable diversity, Raw Mango has a mission to serve their customers with a new, chic, quirky & yet classical and “Indian” commodities that are vibrant and exuberant and definitely a la vogue.
Raw Mango’s USP is its clothing line – Minimalism is the new sexy!
As the brand name signifies the beauty and utility that underlies imperfection, the theme that this brand has is “Minimalism is the new sexy”. Bred from designs that are solely “desi” and diverse in its depiction, the clothes are produced in a play with colours and hues and multi various indigenous designs native to this country.
Raw Mango offers a multitude of products ranging from sarees to stoles including fabrics, dupattas, wraps and many more breathtaking Indianness.
Raw Mango’s fabric choice
The brand loves experimenting with the Chanderi weavers, which has indeed been very successful. They also play with a lot of Benarasi sarees and Ikat prints. The products are designed with the intention of bringing together traditional weaving skills and contemporary design sensibilities. Speaking from the design perspective, prints are extremely busy and mostly comprise of prominently fashionable earthy colours. The heart of the brand is its deigns, packed with an ever-expanding product line.
Celebrities love wearing Raw Mango
A plethora of celebrities and important figure-heads have attested to the brand. Mentions can be made of the late Maharani Gayatri Devi, Geetika Gupta, Deepti Naval, Tabu, Konkona Sen Sharma & the likes of Gunjana Gupta, Bandana Tewari and many others. Recently they’ve had socialite and celebrity Geetika Gupta endorsing Raw Mango in a Raziya silk varanasi sari!
Raw Mango is Sanjay Garg’s brain child
A prime-time apparel designer and fashion entrepreneur, Sanjay Garg is the man who brought this brand to life and on the ground. Born in the rural sect of Rajasthan, Sanjay was always had a keen sense of clothes and fashion. After moving to Jaipur for post-graduation studies, he joined the craft school. That turned the tide for him and he grew an interest in the depth and sensibility of art and fashion and soon took interest in promoting and producing the nearly lost Indian textiles with a new twist and edge fit for the present scenario.
Wondering how can you shop from Raw Mango?
Visit their stores: List of their STORES
Or shop online: OOGAN, JAYPORE , BYELORA, PERNIAPOPUPSHOP
Have fun ladies!
