Authors Posts by Sonam Jain

Sonam Jain

Sonam is a fashionable foody. She writes reader-friendly, practical and engaging content. Her genres of writing include Fashion and Lifestyle, Motivational, Parenting, Health-Fitness and Personal Development streams. She is pursuing her Doctorates and is an M.Phil, M.B.A. and B.Sc. from Devi Ahilya University Indore (Madhya Pradesh). She has more than 8 years of experience in writing and editing. She also writes Hindi poems.

Buying Casual Ethnic Wear? Remember These Tips!

Ethnic wear is the best investment for an Indian woman. It is comfy everyday wear that is very comfortable. We all love salwar kameez and Kurtis as they bring out our inner beauty. It is also easy to carry out our day-to-day activities in these clothes. While shopping for casual ethnic wear, we can get swayed away by attractive ethnic stuff which we regret later. There are certain things we should keep in mind to avoid regular mistakes while trying out casual ethnic wear.

1. Avoid Casual Wear with Extreme Prints / Colours

We are very tempted to buy the pretty coloured kurtas or the kurta with the unusual print. But they stay in our wardrobe for the longest time as we do not have any everyday occasion to wear these. We might not be comfortable with these colours or prints after a while and you might feel awkward in it.

2. Avoid Too Much Bling

The glittery ethnic wear looks great on several occasions but it is not fit for everyday occasions. Do not invest in ethnic stuff that is too much bling as you would yourself cringe if you wear them to a casual party. Shiny fabric and glitter look great during weddings but these do not look good for every day wear so limit the flashy clothes in your wardrobe.

3. Don’t Give Attention to Impractical Trends

There are certain trends that are exaggerated and work well only during fashion events. These trends are not practical enough to be worn during everyday occasions. Do not give  attention to these unrealistic trends while buying casual ethnic wear as you will definitely not wear them any other time. Such trends are very temporary and you should buy something that you are comfortable wearing.

4. Pick Stuff That Is Right For the Season

Imagine wearing polyester in the scorching summers, it is the most impractical fabric for the season. So be wise and choose the right fabric as per the weather. The fabric choice for casual ethnic wear should be smart enough for the season. Do not buy the heavy fabric during summers and save it for winters. You can pick the woolen Kurtis in colder months to keep up with the weather based styles.

5. Don’t Splurge On Ethnic Wear!

The best advice any wise person would give you is not to spend too much on clothes. Trends keep coming and going and it is always wise to spend in parts on multiple things rather than spending everything on a single outfit. Style can be created with normal clothes also and there is no need to buy expensive branded wear every time.  The best thing about ethnic wear is that it is available in all budgets.

mistakes to avoid while buying casual Ethnic wearSo do take a note of all these points whenever you go out to buy ethnic wear.  Avoid the most common mistakes that women make at such shopping occasions.

(Shop casual ethnic wear online HERE!)

6 Outfit Styles For Women Who Have Turned 40!

Turned 40? Worry not. Turning 40 is a milestone in a woman’s life. This is the age that turns her into a woman and at 40 she is more confident and elegant than she ever was. Women of this age are more interesting and beautiful than ever and this also reflects in her style. So if you are a 40-year-old, it’s time to celebrate this phase of life. Let’s renew your wardrobe by adding some new styles to it. SouthIndiaFashion here highlights 6 looks to add to the elegance and gorgeousness of women who have turned 40.trendy dresses for indian women aged 40

Genuine Silk Sarees At 40

At 40, you define elegance and nothing better to show off your age than an elegant silk saree. So ditch your Georgettes and Chiffons and trust silk to display your style and confidence. You can trust silk saree to make you look the epitome of beauty by bringing out your inner diva. You can pair your silk saree with a stylish blouse and traditional jewellery to add to the style quotient.

Madhuri Dixit in Madhurya at Zee Gaurav Awards 2018


Handloom Kurta

Handcrafted or hand-loom products are finer and more elegant than regular fabric. Flaunting them showcases your appreciation for finer pieces. This style is made for more mature women who can carry it better than younger women. The beauty of such products is that they do not look factory made and showcase your distinctness. (BUY HERE)

dresses for women in 40's


At 40, you can now ditch those Dupattas and trust yourself enough to carry the elegant jackets. Pair them up with sarees, kurta or cholis. Jackets of all lengths are making their presence felt these days. You can definitely trust these pieces to create a style statement of your own on any occasion.


At 40, you are either a career oriented women or a house maker who is always on the go. Nothing will help you more than a pair of well-tailored pants. These pants will ensure that you are fuss-free and stylish every time you step out of your home. They will also keep you comfortable.

Color Blocking

By the time you are 40, you have shown off all types of prints. Now you want to show off your subdued and elegant style. No better way to do that than blocks. Be it sarees or Kurtis, color-blocked designs ensure you look elegant in a graceful way. You can pick colors as per your figure to complement the look.

dresses for 40 year old indian women

Fit & Flare

While the 40s make you look gorgeous but it might also add a bit to your waist. You may now wish to stay away from body-hugging styles. Do not worry as there is a style that is meant for you- fit and flare. The style is a good fit till above your waist and from the waistline and below, it then turns into a flared fabric. The style makes you look chic and stylish without revealing your waistline. This would perfect for you.

So 40s are not the time to slow down but the time to start showing off the best part of you. Hence go out there and paint the town red with your classy style at 40!

Polka Dots Looks For Summer 2019!

Over these years, many trends have been forgotten with time but one trend that remains timeless is Polka Dots. This style never goes out of style and is a part of every woman’s wardrobe. They always come back in trend and thus they find space in the wardrobe of all celebrities in the form of ethnic or western outfits, be it Sarees, Kurtis, Skirts or Jumpsuits.

SouthIndiaFashion through this blog looks at 11 styles with polka dots that can channel your inner diva and make you stand out this season.

Midi Mesh Dress

Try the breezy look with a classic polka-dotted midi dress. One can carry this look with ankle strap shoes and minimal makeup just like the breezy Alia Bhatt.

Alia Bhatt Spotted in PD Midi Mesh Dress

Knee Length Midi Skirt

An effortlessly chic look, team up a knee-length polka dot midi skirt with a blouse or tee.

Kareena Kapoor Khan paired a casual tee with a Knee Length Midi Skirt

The Classic Saree

One of the most stylish ways to don the traditional looks is wearing a polka dot saree. The look is equally retro and stylish and gives a fashionable edge to the one sporting the look.

PD Sarees are never out-of-fashion

One Shoulder Blouse With Bubble Sleeves

A very glamorous way to wear polka dots is picking up a one-shoulder blouse with bubble sleeves. This can be teamed up with skirts, types of denim or a pair of trousers.

Kareena Kapoor at a show

Polka Dotted Rust Frill Maxi Dress

Perfect for a brunch date, you can pick a polka-dotted rust frill maxi dress that is elegant and flirty at the same time. The asymmetrical hemline of the dress gives it a perfect daywear look.

Anushka Sharma in PD Rust Frill Maxi Dress

Polka Dotted Jumpsuit

Jumpsuits are a fun style to embrace, especially when you want to look young and classy at the same time. Just like Alia Bhatt, you can give a trendy twist to your regular outfit by picking up a polka dotted jumpsuit.

Alia’s love for PD revealed ones again in this Jumpsuit

Polka Dotted Lehenga Skirt

A wonderful way of teaming ethnic with fusion is wearing a lehenga skirt. To take it a notch further in style and elegance is choosing a polka dotted skirt lehenga. You can team this with a monochrome top/choli to give it a sensuous look.

Polka-Dotted Lehenga Skirt

Polka Dot Kurtis

While trying to keep an ethnic look sleek and trendy, the best look that can win you brownie points is a polka dotted kurta with palazzo pants or chudidaar.

Mini Dresses

These small dots can do wonders if worn in the form of a mini dress. Give it a twist with a different type of shoulder styles.

indian actress polka dot outfits

Blazer with Skirt or Trousers

Team up a polka-dotted blazer for a professional or casual look with a skirt, trousers or simply types of denim.

The Palazzo Pants

A pair of flowy palazzo pants is the best look that can be paired with monochrome blouses to give a hip and retro look.

So go on and flaunt some of the most classic and fresh looks with the dotty prints and glam up your wardrobe this summer. Please share, like and comment on the blog if you like it. Keep checking this space for more trending stuff.

How To Select Eyeglasses That Flatters Your Face Shape

Choosing the best eyeglasses that suit your face perfectly can be a daunting task. You often get confused when there are so many frames and shapes of eyewear to choose from. Eyewear should be chosen carefully as the right type of eyeglasses can add to your elegance and style. There is no point buying an expensive brand of eyeglasses if it does not look good on you. There are certain styles that suit a certain face type. Knowing what eyewear looks perfect on you will ease the decision making. It will help a lot the next time you buy a pair of cool eyeglasses.

SouthIndiaFashion through this blog looks at the perfect eyewear styles and frames that complement your facial cut and make you stand out.

Eyeglasses For Heart Shaped Face 

Heart shape face is pretty rare face cut. It is such a facial cut that is widest at the forehead but narrows down towards the jawline. If you have such a face shape, it is wiser not to pick very big frames. The safest choice for a heart-shaped face is a pair of cat eye frames or aviators. You can also try the classic 90s look. It includes more rounded frames or oval metal frames to give a bolder and attractive look.

Square Shaped Face

Square faces are extremely attractive facial cuts. These are proportional in length and width with a broad forehead, squared jawline and an angular face. Try frames that highlight your jawline, oval, round and slightly curved glasses soften your face angles and give a perfect look. Angular cat-eyes or square wingtips are also suitable.

Triangular Face

A triangular face is widest at the forehead and narrows down at your cheeks and further at the jawline. The frame chosen should be softer to elongate the forehead and give a balanced look to the wearer. Round frames will provide an interesting look at the angular features of those with such a face cut.

glasses for triangular shape

Oval Face 

Oval-shaped faces are the most universal facial cuts. It is slightly longer face and the length of the face is more than the width of cheekbones. Oval-faced people can pick anything from cat eye to rectangular to aviators or round as they all suit perfectly and give your face a balanced symmetry.

Round Face 

Round faces are attractive facial cuts. It has the forehead width equal to cheeks and jawline width and a very balanced facial cut. People with such a face cut can carry off the square, cat eye or rectangular frames. Another great option for such face cuts is Cat-eye frames with bolder colour options.

So, to conclude SouthIndiaFashion suggests you figure out the shape of your face in the first place. Next, pick up the best-suited eyeglasses. This gives you an edge when it comes to eyewear style.

Trending: Ethnic Wear With Script Print And Embroidery!

Celebrities like Sonam Kapoor Ahuja, Deepika Padukone and Karisma Kapoor have always been experimental with their sarees. Be it geometrical motifs or floral designs, they love to include some unusual print. The design that sends out a message while also making the saree look ultra chic is their new love. This latest trend in ethnic wear is undoubtedly inspired by the A-list celebrities of B-town. It is the sarees with a script or typography. These scripted sarees include a form of script serves the purpose of sending out a message. In a very specific manner, the message is either printed or embroidered. Thus, the scripted sarees and outfits are getting love not just in India, but universally.

sarees with script

SouthIndiaFashion through this blog looks at five ace designers and their muses who have included the script in their ethnic collection and set out a trend that is here to stay for a while.

Sonam Kapoor in a script print saree

Sonam Kapoor Ahuja has always been a head turner when it comes to style and so is designer Masaba Gupta, from “The House of Masaba”. Recently during the promotions of her latest movie, Sonam wore a mellow yellow sari by Masaba Gupta that featured script print in Tamil that translated to “Sonam, Masaba and Ek Ladki Ko Dekha Toh Aisa Laga”.

Saree from “The House of Masaba”.

sonam kapoor in masaba saree with off shoulder balloon sleeves blouse

Sonam Kapoor Ahuja and Rhea Kapoor in Anamika Khanna

Rhea Kapoor, a stylist herself and her sister Sonam Kapoor Ahuja are always one step ahead when it comes to their style game. The siblings recently wore chic personalized sarees by A-list designer Anamika Khanna. The saree featured their names along with a significant phrase, “Everything is AK-OK” that the sisters use a lot among themselves.

rhea kapoor in anamika khanna scripted saree
Everything is AK-OK

sonam kapoor scripted lehenga

sonam kapoor in pink anamika khanna lehenga at isha ambani wedding

Deepika Padukone

Deepika Padukone is quite a style icon and is a loyal customer of Ace designer Sabyasachi Mukherjee. Although all her wedding outfits were quite a rage it was during her Sindhi wedding ceremony that she attracted a lot of attention. The red dupatta by Sabyasachi had the Sanskrit verse “Sada Saubhagyavati Bhava”. Use of gold thread on the maroon border made the embroidery stunning. The verse means “May you always be lucky as a married woman.”

The Sanskrit verse “Sada Saubhagyavati Bhava”

Nita Ambani

During her son Akash Ambani’s wedding to Shloka Mehta, Nita Ambani wore a lehenga choli set by Sabyasachi. It has eye-catching embroidery with the words “Shubharambh” in Devanagari—which literally translates to “A good beginning”.

“Shubharambh” in Devanagri

Karisma Kapoor in a script print saree

Karisma Kapoor, a self-confessed saree lover, recently wore an elegant typography-printed sari designed by Satya Paul. The saree spelt out ‘Mirchi’ in Devanagari script literally translating to chilly (BUY HERE). The typography print sari looked quite contemporary while also telling a story. Karisma Kapoor said she wore this saree as it was a novel idea and can represent her language when she is travelling to other countries.

‘Mirchi’ in Devanagari

karisma kapoor script saree

We are pretty sure about your love for these novel script sarees. These scripted sarees with a message from our celebrities can set you like a style statement. So go ahead and tell your story with the most elegant and classy six yards of fabric and make sure you make a style statement.